According to the most recent video series from NPR’s Planet Money, the concept of fancy vodka is very new and was the brainchild of Sidney Frank, the marketing genius who created the idea of expensive vodka.
Click to watch the video on how he used the power of marketing to create Grey Goose in France and sell it for much more than any of its competitors at the time.
This makes me want to do a blind taste test to see if it’s really true. Anyone else??