Business – Spirited Smoke

You Can Thank Millennials For the Rise in Irish Whiskey Sales in the US

While Irish Whiskey only accounts for 3% of the global spirits sales, in 2018 the US saw a 9.4% increase in sales compared to the previous year. That accounted for over $1 billion in revenue, and millennials were a majority of the buyers.

According to the Irish Food Board, in the last 5 years, the growth in the US for Irish Whiskey has been 61%!

What are your favorites in the whiskey world?

Irish? Canadian? Japanese? American?