Fancy Vodka: A Marketing Ploy? – Spirited Smoke

Fancy Vodka: A Marketing Ploy?

According to the most recent video series from NPR’s Planet Money, the concept of fancy vodka is very new and was the brainchild of Sidney Frank, the marketing genius who created the idea of expensive vodka.

Click to watch the video on how he used the power of marketing to create Grey Goose in France and sell it for much more than any of its competitors at the time.

This makes me want to do a blind taste test to see if it’s really true. Anyone else??

About the author: Ofelia Desind
I love the finer things in life and cigars and fine spirits are no exception. While I love savoring the flavors of a nice cognac or bourbon, a well thought out cocktail with nuanced flavors brings me equal joy. I also love spending a poolside evening enjoying a nice cigar with my husband.

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